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Tracking Visitors with Mint

I already know what you're thinking. Why wouldn't I just use Google analytics for free or AwStats? You should use Google analytics, and AwStats is a nice log analyzer as well, but you should also have some comparison data to Google analytics. Not only does Mint provide you with additional stats, it can also be a bit more reliable than Google analytics mainly because the script executes at the top of the page and calls your own server. It's very possible that you could be missing out on some stats because the Google analytics code was never executed. It does happen.

Another important advantage to Mint is that you see data in realtime. No 24 hour delay. This can be huge for testing that new link placement or being able to watch if the email campaign you're sending is getting users to your new product. Being able to see data in realtime can give you the ability to react quickly to your users. Mint also ships with a clean interface and the ability to add more functionality through what the Mint folks call Peppers. Think of Peppers as modules or extensions. Keep in mind when adding these Peppers you are adding javascript to your page and also raising the chances of having a bug. So just install what you need and always test in your development environment first. You knew that though.

Happy tracking!
www.haveamint.com

Comments

Regarding Google

Nice article Collin.

I agree with the aspect of using more than one tool for analytics, and I've spoken with several people who use Mint to supplement the data they're getting from Google, with good results.

One thing you might be surprised to hear about Google (though I don't have exact numbers)is that it actually refreshed data numerous times during the day... maybe every 2-3 hours by my estimate. You just have to make sure you set the calendar to include the current date. By default it just spans to the previous day of complete data. I assume this is because all your charts would show a discouraging and dramatic drop-off in activity for every report until the full days worth of data was collected.

So getting back to what you're saying ... true that it's not exactly real-time like Mint can provide, but if you want to check in mid-day, or later in the afternoon, the data is certainly trickling in.

re: Regarding Google

Very good to know. Thanks for the info Christopher.

i like mint

I have been using Mint as well and really like the data.

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