E-mail Marketing with Campaign Monitor

Now days there are tons of options when it comes to e-mail marketing. I have personally worked with several services over the years such as Exact Target, Mailchimp, PHPList, Listmail, Pommo, and even a home brew. Lately though I must say I have found true e-mail marketing bliss with Campaign Monitor and Mailbuild. Campaign Monitor and Mailbuild both are products of the Australian based firm FreshView.

Both services have a well documented API and tons of reporting features. There are even several different modules to help get you rolling in popular blogging / CMS apps like Wordpress and Drupal. Or just use a simple signup form that posts to the Mailbuild or Campaign Monitor servers if there is no module available and your not comfortable working with an API.

For myself the API is huge. It allows me to roll out custom solutions that meet specific client needs. For my clients, the detailed reporting is huge. The reporting in both services is simple to understand and very powerful.

Both Campaign monitor and Mailbuild really hit the mark on the following key aspects for a successful e-mail marketing service.

• Deliverability
• Integration
• Reporting
• Management
• Ease of use
• Price
• Support (staff in Portland for US customers)

I recommend giving them a try on your next campaign, you only pay when you send so it makes it really easy to give them a test drive.

Campaign Monitor
Mailbuild
Freshview